Establish an innovative organization and incentive mechanisms, and finish the strategy upgrade of the investment holding group.

Enhance the flavours technology to expand into the food and beverage flavours and fragrances business by leveraging thereon and then replicate such success in other businesses such as additives and food ingredients, forming the future mega flavours and fragrances segment

Accelerate the layout of aroma raw materials segment, and establish a leading production base of aroma raw materials in Asia and in the world

Build up innovative incubation platform, driven by technology, grasp the trend of consumer upgrade and become the “l(fā)eader to a better life